Social Semiotics
Whether you know it or not, you have seen examples of social semiotics many times. Social semiotics is a multifaceted approach that investigates how meaning is created and communicated through signs and symbols within social and cultural contexts. It is said that social semiotics was influenced by Michael Halliday. And it aims to decode the ways in which different signs, such as language, images, gestures, and objects, convey meaning within societies. This methodology is important because it unveils the intricate interplay between communication, culture, and power structures, showing how individuals interpret and negotiate meaning in different social settings. There are several rules within social semiotics. One is called multimodality, it means recognizing that communication involves multiple different modes, like images and languages, working together to convey a certain meaning. There is semiotic resources, that focuses on understanding different resources used in communication and ...